Honour Thailand is a Pattaya group that has been building hotels, condominiums and shopping malls in North Pattaya and Naklua since 2013. On sale is Once Wongamat, a 56-storey tower near Wongamat built by the international contractor Bouygues, as well as Spectra Residence villas near Mabprachan Reservoir and Bliss Jomtien house plots. Here you will find the developer's projects, prices, payment terms and what a foreign buyer needs to know.
🏗 About the company
Honour Thailand, also known as Honour Group, is a family-run development group from Pattaya. The company is headed by Tida Cherdsuriya, with Chris Cherdsuriya as advisor to the board. Projects are run by separate group companies: Honour Asset Development, Honour Once, Honour Place and Honour Hotel and Retail.
The group's first property was The Siamese Hotel Pattaya, opened in 2013. It was followed by the T Pattaya and XQ Pattaya hotels, the Honour Place office building, the Once Pattaya condominium and the again Pattaya shopping mall. The group works in one area: the north of Pattaya, around the Dolphin Roundabout and along Pattaya-Naklua Road.
⭐ Project features
Honour builds more than housing: the group owns hotels, a shopping mall and restaurants, and its residential towers are part of that setting. Once Pattaya stands in one complex with the Hilton Garden Inn Pattaya City hotel; Hilton signed the hotel management agreement with the group in 2019.
Once Wongamat is the company's largest project: a 239-metre tower with 56 floors and 548 apartments, next to again Pattaya mall and 150 metres from Terminal 21. Design and construction are carried out by Bouygues-Thai, the Thai company of the French Bouygues group. Inside are pools on the 36th and 50th floors, a gym, a cinema, a co-working space and a rooftop bar, and the apartments are designed with sea views.
Besides condominiums, Honour develops low-rise projects: two-storey pool villas at Spectra Residence and an estate of eight plots for building a house at Bliss Jomtien.
🏢 Projects in Pattaya
Once Wongamat is a luxury condominium in Naklua on Pattaya-Naklua Road, with apartments from one bedroom up to penthouses of 350–430 m². Units are sold under both the foreign and the Thai quota.
Spectra Residence offers 45 two-storey villas near Mabprachan Reservoir in the Pong area: the MOONLIGHT type of 240 m² and the SUNLIGHT type of 350 m², each with four bedrooms. Regents, Rugby School and Mooltripakdee international schools are nearby.
Bliss Jomtien offers eight plots of 800–1,050 m² on Na Jomtien Soi 2, 110 metres from Sukhumvit Road and less than a kilometre from Na Jomtien beach.
Once Pattaya is a 427-unit condominium in Naklua, in one complex with Hilton Garden Inn. The building is completed and occupied; its apartments are sold on the resale market.
💰 Prices
Apartments at Once Wongamat under the foreign quota start from 11.6 million baht for a 1-bedroom unit of 54–56 m². 2-bedroom apartments start from 18.9 million, 3-bedroom from 34 million, and penthouses from 116 million baht. Under the Thai quota prices are 4–8% lower. Developer price list of 8 October 2026.
Prices for Spectra Residence villas and Bliss Jomtien plots are available on request: the developer quotes them for a specific house and plot.
💳 Purchase terms
At Once Wongamat the reservation deposit for a 1-bedroom apartment under the foreign quota starts from 200,000 baht. 30% of the price is paid on signing the contract, another 30% in instalments during construction and 40% on handover of the keys. The developer also offers an interest-free instalment plan of up to 60 months.
A foreigner can register a condominium apartment in full ownership under the foreign quota. A house and land at Spectra Residence or Bliss Jomtien cannot be registered that way: the land is taken on a long-term lease or bought through a Thai company. We work out the structure before the deposit is paid.
📍 Where it builds
Honour's main projects are in North Pattaya and Naklua: the area around the Dolphin Roundabout, Terminal 21, again Pattaya mall and Wongamat beach. Spectra Residence villas are in the east, near Mabprachan Reservoir, where families with children at international schools live. Bliss Jomtien plots are in the south, in Na Jomtien.
📈 For investment
Once Wongamat is an off-plan purchase, so what matters is not only the developer but also the chosen apartment, view, floor and entry price. For some apartments the developer offers a guaranteed return; which units are included and on what terms we confirm from the current price list.
Villas and plots are first of all a purchase for living, and we do not promise any return on them in advance.
🤝 What we will do
We will send the current price lists and floor plans of Once Wongamat, Spectra Residence and Bliss Jomtien, select an apartment or house for your budget and arrange a visit to the sales office. We will work out the ownership structure and calculate the full amount with all costs.
Your price is the same as the developer's: we do not charge for selection and support. The deal can be completed remotely, you do not need to travel to Thailand.
❓ Common questions
• What does the developer Honour Thailand do? It is a Pattaya development group that builds condominiums, villas and commercial property and owns hotels and again Pattaya shopping mall. Its main project on sale is the Once Wongamat condominium in Naklua.
• Since what year has the company been operating? The group's first property, The Siamese Hotel Pattaya, opened in 2013. The company's first residential building is the 427-unit Once Pattaya condominium in Naklua, which is completed and occupied.
• What Honour projects are there in Pattaya? On sale are the Once Wongamat condominium in Naklua, Spectra Residence villas near Mabprachan Reservoir and Bliss Jomtien house plots in Na Jomtien. The completed residential project is Once Pattaya.
• Who is building Once Wongamat? Design and construction of the tower are carried out by Bouygues-Thai, the Thai company of the French construction group Bouygues.
• How much do apartments at Once Wongamat cost? Under the foreign quota a 1-bedroom apartment costs from 11.6 million baht, a 2-bedroom from 18.9 million, a 3-bedroom from 34 million and penthouses from 116 million baht, according to the price list of 8 October 2026.
• Does Honour offer instalments? Yes. The standard plan is 30% on contract, 30% during construction and 40% on handover of the keys, and the developer also offers an interest-free instalment plan of up to 60 months.
• Can a foreigner buy Honour property? A foreigner registers an apartment at Once Wongamat in full ownership under the foreign quota. Villas and plots with land are registered through a long-term land lease or a Thai company, and we work out the structure before the reservation.
Under construction
Once Wongamat — North Pattaya · completion 2029 · Apartments from 11,500,000 ฿ (≈ $351,000)